Data Collection & Privacy

Information Collected

For each analyzed page, Assaybot records:

• URL and Domain: The full URL and root domain of the analyzed page
• Publisher ID: Internal Index Exchange identifier linking to your account
• Extracted Text: Visible text content extracted from the HTML page (scripts, styles, and non-visible elements are excluded)
• HTTP Status: The response code returned by your server
• Brand Safety Verdict: The classification result (safe or unsafe) along with the confidence score
• Processing Metadata: Timestamps, response latency, and which classification stage produced the verdict

Assaybot does not collect:

• Personally identifiable information (PII) from page visitors
• Cookies or session data
• Form data or user-submitted content
• Images, videos, or other media files
• Information from password-protected or authenticated pages

Data Storage and Retention

• Analysis results are stored in compressed columnar format partitioned by date
• Automated lifecycle policies manage data retention and archival
• Data is accessible only to authorized Index Exchange personnel and relevant publisher account teams

Data Usage

Analysis results are used exclusively for:

• Brand safety quality assurance across Index Exchange’s supply network
• Publisher account management and content quality reporting
• Advertiser protection and inventory curation
• System performance monitoring and optimization
• Regulatory compliance reporting

Regulations

Assaybot’s content analysis is designed to comply with:

• GDPR: No personal data is intentionally collected; analysis focuses exclusively on publicly available published content
• CCPA: Text content analysis falls under business operations exemptions
• Industry Standards: Aligned with IAB brand safety guidelines and frameworks

Publishers with specific privacy concerns should contact their Index Exchange account representative.